AB-Inbev New Branding Strategy Flying Like an Eagle
Anheuser-Busch, makers of the famed Budweiser brand of beers, the world’s best known beer brewer who, due to troubling economics, has been acquired and has joined forces with InBev for the price of $52 Billion, to become the global leader in the brewing markets. They are now and will henceforth be known as Anheuser-Busch InBev to reflect the heritage and traditions of Anheuser-Busch. Along with the creation of this new super power, comes a brand new branding strategy to market the new company.In the words of the new CEO of AB InBev, Carlos Brito “The new Anheuser-Busch InBev identity reflects the vision of our new organization, with our guiding principles at the very heart of its conception. It is designed to represent drive, authenticity and friendship.
It is also meant as a source of pride, which aims to motivate and inspire employees, engage with partners, and demonstrate our ambition to become The Best Beer Company in a Better World.
Reflecting the rich heritage of both companies, the eagle represents strength, agility and focus, while at the same time looking forward and upwards to reflect our collective vision, drive and energy.
The combination of rich golden colors captures what we know and do best: our expertise and heritage in brewing great beer, which is so often a part of enjoyable moments shared by friends.
In summary, the new identity is meant as a beacon of a bright, vibrant future for employees, customers, consumers and the communities where we work and live.”
I personally like the new logo……I wouldn’t necessarily say I like it MORE than AB’s old logo, I just like this one AS WELL. The old AB logo had a real classical, all-old American feel to it that made you feel rather good that it was born and bred as an American company. The new logo, keeps up with the same feel by keeping the eagle on board, which is instantly identifiable as AB, but at the same time, shows the move into the modern as well as the future. We shall see what the future holds for this new company and if it will be as successful as it was in the past.
