Drive and Persistence
Sometimes I feel like the poster boy for murphy’s law. This week I’ve lost my wireless router, which died not too long after I had to get a new modem and router for business purposes. Ive been fiddle faddling with it all week and still have not figured out why after it was working so fine for so long it just so suddenly…..stopped. Ridiculous.
Now, while still dealing the router issue, my keyboard up and suddenly dies. Im like seriously….what kind of crap is this? This makes no sense. I have to go unexpectedly now to go buy a brand new keyboard which i had no previous intention to do but I have major important work to do so there was no way I could not go buy it. So while I go buy the new keyboard, which is wireless by the way, i buy a new wireless mouse to accompany it. Now while Im using the mouse, the mouse isn’t working anywhere near as flawlessly as it should, as my cursor is skipping all up and down the screen at times. Jeez. What does one to fight thru all the technological headache?
Over the years, i’ve lost my hard drive contents twice……. at least 100 GB worth….. both times. A lot of big money projects resting on my HD, maybe worth potential millions, gone down the drain. I tell you, it felt like the jumping off the bridge wasn’t too far away. I relented though, and got stayed the course and stayed focused on the task at hand. I said to myself that no matter what technological hurdles i’m consistently finding myself having to a lambeau leap over, I gotta persevere and stay the course. I cant just stop trying to push forward.
I guess this is the same sort of attitude one needs to have whenever trying to market themselves or their business. One has to continuously be persistent and consistent over time in order to see the results of their efforts. If you try once, and don’t see the expected result and give up, you’ll never know if you would eventually have succeeded had you just stayed the course.
For example, If your sending out mail to potential customers, you have to be persistent and consistently keep sending them out as most new customers don’t buy from you off the bat. It takes on average about at least six times for them to see your message before they actually buy anything from you. If you are using visual advertising methods such as commercials or banners if the internet, you have to get those commercials running on a consistent basis, putting your message in front of viewers many times before customers start to gravitate towards your offer and take you up on it. You will never see the result your looking for if you show your commercial one time only.
My advice is to stay driven and be persistent in your efforts because eventually it will pay off. Don’t give up whenever you hit snags in the road, because it is inevitable that the snags will happen. Expect them and respect them, and once you encounter them, deal with them and move forward. Once you do, you will eventually have success and be glad you stayed the course. Trust me.
