AB-Inbev New Branding Strategy Flying Like an Eagle
Anheuser-Busch, makers of the famed Budweiser brand of beers, the world’s best known beer brewer who, due to troubling economics, has been acquired and has joined forces with InBev for the price of $52 Billion, to become the global leader in the brewing markets. They are now and will henceforth be known as Anheuser-Busch InBev to reflect the heritage and traditions of Anheuser-Busch. Along with the creation of this new super power, comes a brand new branding strategy to market the new company. »» AB-Inbev New Branding Strategy Flying Like an Eagle
